Thursday, April 12, 2012

"Found In The Attic - VISA Before It Was VISA"

Yep, just as you suspected, VISA used to have a different name too.  That name was Chargex.  In the attached application you can see that the colour and design have remained the same since 1980, and confusingly the VISA name is also on the card so conceivable they were in the middle of a name change in 1980.  VISA Canada is also still using that fake cardholder name ... G Raymond. Interestingly, the application says that Chargex is accepted at 145,000 locations in Canada.  I'll bet the total is at least 10 times as high today.
From a design perspective, the application features a smiling woman lifting brand new sunglasses (tag still attached), a guy fixing a flat tire, and a man about to dig into a large plate of spaghetti -- weird.  More 2 come...

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